Pinterest for Small Businesses
DYK, Pinterest is the second most popular Social Media platform for influencing Buyers with 200 Million monthly users?
The good thing is its not as saturated as other outlets such as Facebook, LinkedIn, Instagram, etc. Half of all US Millennials use Pinterest and almost half of New Users are Men which balances its actual primary audience of 68% Women.
Pinterest is well recognize as the go to site for inspiration not only for the Creative & Crafty but it takes part in the Buyer’s decision making process. That means they are open to see posts from brands in their feeds. According to eMarketer only Facebook outranks Pinterest in terms of influencing U.S. social media user’s purchasing decisions.
If you plan to use Pinterest to market your business, you should create a Pinterest business account, rather than a personal account. Business accounts offer business-specific features like analytics and the ability to use Pinterest advertising.
If you already have a personal Pinterest account, you can convert it to a business account. You’ll just need to fill in some additional information about your business and accept the business-specific terms of service.
Pinterest account holders go to the site to discover new products, plan purchases and search for lookalike products.
Theres two ways of getting your pins recognized, but first you must create a “Free Business Account”.
Get your account setup and ready with these tips before moving into paid ads:
Brand your Profile. Disruptive branding will set you apart and cohesive deigns will allow others to recognize your brand.
Images. Use unique, original and organic content.
Choose the right size for the pictures. Taller pictures have been proven to get more engagement than pins that are the same height and width. The ideal image ratio is 2:3, which means your image should be 600 x 900 pixels.
Overlay your image with text to help associate your identity with your message and Hey! There’s no limit for the amount of text like Facebook.
Use a strong header image that supports your primary logo and shows your DNA.
Use their free Marketing Analytic Tools to conduct market research. Once you know who is liking your pins and adding them to their boards, you can check out their profile and get details as to who they are, where they are from, and their interests. This way you learn about your potential customer before investing money.
Pinterest paid platform has been around since 2017.
Some of their features include:
Promoted Video Pins
Promoted App Pins
Before starting a Pinterest ad campaign, make sure you have installed the Pinterest Tag. With the Promoted Tag you’ll be able to track the actions people take on your website after seeing your Pinterest ads, including checkouts, sign ups, and searches.
Optimize your landing page: Pick the right page for your Pins.
Strengthen your descriptions: Don’t forget to write a description for every Pin you make. Descriptions add context and reinforce your branding. If you’re sharing a recipe, you could mention the main ingredients or prep methods. If you’re creating a travel Pin, you could add ideas for activities at that destination.
Use Hashtags: Add a few relevant hashtags to help people find your content. On Pinterest, hashtags function as search terms, and people use them to find trending topics.
Think like your audience
Get ahead of seasonal trends
As a small business, you should not solely focus on Pinterest for your main source of traffic. Use it as part of a cross-promotional strategy to bring in more visitors, leads, and conversions!